Reuters has reported that shoppers are returning to do retail shopping this holiday season. According to a news article, “An estimated 166.3 million people are planning to shop from Thanksgiving Day through Cyber Monday this year, according to the National Retail Federation.”
Reuters added, “This figure is almost 8 million more people than last year.”
The Reuters news story is here.
Retailers have increased ad purchases on social media to lure shoppers to their stores this year.