Just before the holidays, Intuit announced the launch of a global QuickBooks brand platform called “Business Differently.”

This platform is focused on reaching solopreneur small business owners.

The marketing campaign features a TV spot with football star Saquon Barkley highlighting a solopreneur sports photographer. The campaign extends to social media, influencers and a new solopreneur content hub on the QuickBooks blog.

The social media platforms will depict how real solopreneurs are doing “business differently” with personal stories and creative storytelling. The message is that as solopreneur businesses grow, they can seamlessly upgrade to the full range of solutions the QuickBooks platform offers, including accounting, payroll, workforce management and more.

Intuit emphasizing that QuickBooks offers more than just accounting services, providing dynamic money management tools to help small businesses operate.

QuickBooks Moneyhttps://quickbooks.intuit.com/get-money/, a subscription-free payments and banking solution designed for solopreneurs to get paid and manage their money without monthly fees or minimum balance requirements, was also announced. It combines QuickBooks Checking and QuickBooks Payments. QuickBooks Money offers an APY of 5.00%, which is more than 70 times the U.S. average, providing a competitive financial incentive for users.