According to a recent survey of more than 4,500 U.S. adults, inflation and interest rates are the greatest threats to the ability to build personal wealth in 2024. A whopping 66% believe starting a business is a better path to building personal wealth than buying a house.

The survey data was from the 2023 Intuit QuickBooks Small Business Index Annual Report, which found that 23% are now considering starting a business in the new year, with Gen Z showing the most interest in entrepreneurship.

The survey was offered by Intuit, the company that offers QuickBooks. They said, “Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.”